LEE"S ICE CREAM

In 2—3, Lyn and Bill began to work for Lee’s Ice Cream, a super-premium ice cream company in the Baltimore-Washington market. New owners of the company wanted to introduce this ice cream to a broader audience through a pint business. Although they were hired to design a pint package, the identity required a new approach. This is the logo they designed for Lee’s Ice Cream.

© HARVEY | SEVERANCE, Burlington, Vermont